Market Overview

The global agritourism market size was valued at USD 7.87 billion in 2024 and is estimated to grow from USD 8.79 billion in 2025 to reach USD 21.30 billion by 2033, growing at a CAGR of 11.7% during the forecast period (2025–2033).

The global Agritourism market continues to evolve rapidly, driven by shifting consumer trends, rising investments, and technological progress. This section provides a detailed snapshot of the current landscape, highlighting major developments, emerging opportunities, and competitive movements that are shaping the industry’s growth trajectory.

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Market Report Scope and Research Methodology

This report offers a balanced combination of qualitative and quantitative analysis to ensure accurate, transparent, and comprehensive insights. The scope defines the parameters and key categories of the market, helping readers clearly understand its framework and underlying dynamics.

The study examines market size, forecasts, and growth potential by analyzing crucial segments and sub-segments. It delves into the factors influencing the market—such as cost efficiency, regulatory initiatives, sustainability goals, and continuous innovation. In addition, it evaluates competitive landscapes, investment flows, and the policy environment impacting overall industry development.

Market Regional Insights

The regional analysis spans North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Each region is assessed based on market share, growth prospects, trade movements, and investment attractiveness. By studying regional demand trends, industrial performance, and government support measures, the report delivers a holistic understanding of how the market is evolving across different geographies.

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Market Segmentation

Activity Type Insights

The outdoor recreation segment plays a vital role in the market by offering tourists engaging, nature-based activities on farms and rural landscapes. Experiences such as fruit picking, horseback riding, hiking, and fishing allow visitors to connect with the natural environment while enjoying leisure and relaxation. These activities promote physical wellness and attract eco-conscious travelers seeking sustainable tourism. Seasonal events like harvest festivals and garden tours further boost visitor interest. Outdoor recreation appeals to a broad demographic, making it a key revenue stream for agritourism operators, particularly in regions with diverse climates and rich agricultural landscapes.

Age Group Insights

Millennials represent a major growth driver due to their strong preference for experiential and sustainable travel. This demographic actively seeks authentic, off-the-beaten-path experiences that align with eco-conscious values. Agritourism offerings such as farm stays, farm-to-table dining, and hands-on agricultural activities resonate well with millennial interests. Their high social media engagement also contributes to organic marketing, boosting farm visibility and outreach. With a growing tendency to prioritize wellness, nature, and cultural immersion, millennials are shaping the future of rural tourism by demanding more personalized, meaningful travel experiences that support local communities and sustainable practices.

1. By Activity Type:
   1. On-Farm Sales
   2. Outdoor Recreation
   3. Agritainment
   4. Educational Tourism
   5. Accommodations
   6. Entertainment
   7. Others
2. By Age Group:
   1. Millennials
   2. Families with Children
   3. Retirees
   4. Young Adults/Gen Z
3. By Sales Channel
   1. Travel Agents
   2. Direct Sales

Market Key Players

1. Agricultural Tour Operators International
2. Farm to Farm Tours
3. Agrilys Voyages
4. Bay Farm Tours
5. Greenmount Travel
6. Blackberry Farm, LLC
7. Harvest Travel International
8. Field Farm Tours Limited
9. Select Holidays
10. Sita Group

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Key Questions Answered in the Agritourism Market Report:

• How large is the Agritourism market currently?

• What is the projected size of the Agritourism market in the coming years?

• What is the estimated global value of the Agritourism market?

• How fast is the Agritourism market growing?

• Which segment accounts for the highest share in the Agritourism market?

• What are the major Agritourism market segments?

• What was the market value of Agritourism in North America in 2024?

• Which region currently dominates the market landscape?

• What factors are driving the growth of the Agritourism market?

• Who are the prominent players in the Agritourism market?

• Which companies are leading in the Agritourism industry?

About Straits Research

Straits Research provides comprehensive market intelligence and actionable insights across a wide range of industries. Our reports are designed to empower decision-makers, investors, and organizations to uncover growth opportunities, overcome challenges, and build strategies that ensure long-term success in a rapidly changing business environment.

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