Rasayanam Kesar (Kumkuma Puvvu) is carefully packaged to preserve its quality and flavour. It has been used in poojas and religious ceremonies to dispel negative energies. When consumed by a pregnant woman, it supports healthy baby growth and reduces the risk of birth defects. This saffron is full of compounds that can improve digestion, reduce morning sickness, enhance mood, lower cholesterol levels, improve blood flow, and protect from cancer, diabetes, and heart diseases.